#4 Switching Vertical with Patrick Witham (Postmates)
July 12, 2019
![](https://remerge.imgix.net/images/Ep4-header-1.png?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=324.7596778384&q=82&fm=png&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
Patrick was Director of User Acquisition at Product Madness when he started to observe the rapidly growing market of on-demand delivery. He then decided to move vertical and took up a position as Director of UA at Postmates. In this podcast, we discuss the process of transitioning from one vertical to another and the exciting challenge of strategizing for a new target market.
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