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Supply post-IDFA insights

ID or No ID?
Real insights from Remerge, InMobi and Smaato

Pan Katsukis, Sergio Serra, and Umair Malik provide their take on how app marketers are buying programmatically after ATT and what will happen as we enter 2022.

This report includes:

  • Analysis of how global adoption and opt-in rates for iOS are changing the market
  • Advice on how to run programmatic ads on ID and no-ID traffic
  • Tips for managing SKAdNetwork campaigns