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Video: Android Privacy Sandbox: How will measurement work?
In part two of our video series App Privacy Unboxed, Remerge's Luckey Harpley discusses Google's Privacy Sandbox framework for Android, its impact on mobile ad measurement and the things that will and won't change after the rollout. Tune in now for more:
Video: How the Android Privacy Sandbox impacts your targeting strategy
Google’s Privacy Sandbox for Android will enhance user privacy while maintaining the targeting capabilities that advertisers rely on. In the first episode of App Privacy Unboxed, Remerge’s Luckey Harpley explains how the Sandbox APIs will work and what they mean for your in-app retargeting strategies.
Guide: How to level up your iOS retargeting
We partnered up with AppsFlyer and our clients to analyze the latest industry data to support your 2025 iOS marketing strategies. We share our guest's expertise on ad privacy and we cover personalization, market saturation, spend efficiency, conversion metrics, iOS purchase data and a useful go-live checklist.
Article: A simple step to greatly improve your UA campaigns on iOS
A few quick adjustments in your MMP dashboard could make a huge difference in optimizing your UA campaigns and ad spend. Learn how to drive more conversions for less on iOS.
Article: How the Privacy Sandbox and ATT will impact targeting in 2025
Our Sandbox expert, Luckey Harpley, offers his thoughts and advice for advertisers getting to grips with the latest mobile privacy developments. Read his guest article for Incrmntal to find out how to remain compliant.
Podcast: Inside DraftKings: Mobile ad attribution
Richard Eiseman from the sports betting company DraftKings joins our Apptivate podcast to chat about their early tests of SKAN 4, the possible end of fingerprinting and how he is driving DraftKings’ privacy attribution strategy.
Podcast: From ATT to AdAttributionKit - the latest in attribution
In this episode of our Apptivate podcast, we’re joined by Roy Yanai, the VP of Product at mobile attribution platform AppsFlyer. Roy talks about the aftershock of ATT, its impact on opt-in rates and how AdAttributionKit is changing things in the mobile ecosystem.
Interview: What you should know about the Android Privacy Sandbox
Remerge's Staff Product Manager Luckey Harpley speaks to AdMonsters about Remerge’s latest work on the Privacy Sandbox for Android and shares new updates on the fast-approaching future of privacy-centric mobile advertising.
Video: Shaping Android’s Privacy Sandbox
Remerge CEO Pan Katsukis attended Modern Growth Stack 2024 in Seoul, Korea, where he presented the latest updates on our work with Google and what we are doing to test and develop the Privacy Sandbox for Android.
Podcast: Privacy on Android - The Protected Audiences API
Remerge's Staff Product Manager Luckey Harpley was recently invited onto Singular's Growth Masterminds podcast to discuss what targeting and retargeting will look like for mobile marketers on the Android Privacy Sandbox. Get the latest insights now by tuning into our Apptivate podcast for this re-released podcast episode.
Webinar: Prepare for the Privacy Sandbox rollout
Originally launched as a live webinar, Singular held a discussion on what app marketers need to know about the future of privacy-first mobile advertising. Remerge’s Staff Product Manager, Luckey Harpley, joined the panel alongside industry experts from Google, LinkedIn and Headlight. Sign up here to view the recording.
Podcast: Pioneering on-device bidding via the Privacy Sandbox
In this video, Remerge CEO Pan Katsukis interviews Verve Group’s Gaylord Zach, and Google’s Trenton Starkey to discuss the Privacy Sandbox's Protected Audience API and our collaborative efforts in testing and developing on-device bidding processes.
Podcast: Inside the mobile marketing industry’s no-ID world
Catherine Perloff, Platforms Reporter at Adweek joins our Apptivate podcast to discuss mobile marketing since ATT, the prevalence of AI and the latest industry trends.
Article: Remerge's Luckey Harpley recognized as rising star of adtech
Luckey Harpley, Staff Product Manager at Remerge was recently recognized by Business Insider for the work that he and his team have been doing to test and develop the various APIs from Google's Privacy Sandbox. Read on for more:
Interview: Testing Google's Privacy Sandbox with Adjust
In this article, Remerge's Staff Product Manager Luckey Harpley talks to the team at the MMP Adjust about our collaborative efforts in testing Google's Privacy Sandbox for Android.
Report: Remerge and Airbridge examine trends and mobile privacy
In this report, Remerge partners up with Airbridge – specialists in analytics and attribution, to share with you the latest Android privacy updates and recent developments in programmatic advertising that are impacting the industry in 2024. Get the guide here for free:
Article: Talking privacy in South Korea
Remerge CEO Pan Katsukis is joined by speakers from Sensor Tower and AppsFlyer to discuss the latests insights from Korea's mobile market. Together, they cover how the country's app businesses are adjusting their strategies amid the industry shift toward privacy-first mobile advertising.
Interview: Remerge & Verve Group pioneer on-device bidding
Remerge and Verve Group have reached a major milestone on the journey toward a privacy-first future of mobile advertising. Here's how we helped to pioneer on-device bidding and became one of the first DSP-SSP partnerships to work with Google on the building and testing of the Privacy Sandbox for Android.
Article: 5 crucial insights from mobile leaders on privacy-first advertising
In recent years, Remerge has developed deep expertise in mobile ad privacy to provide app businesses with a smooth transition to the privacy-first era. Along the way, we've collaborated with some of the brightest minds in mobile – so we created this article on The Drum magazine to highlight key learnings and insights from the forefront of the industry.
Article: A 2024 roadmap for the Privacy Sandbox
Remerge, along with AppsFlyer and Google, sat down with onlinemarketing.de to discuss our work on shaping the Privacy Sandbox for mobile advertisers. The article covers everything from Chrome to Android, so dive in now for a glimpse into the roadmap for 2024.
Podcast: The Privacy Saga: Apple v Google
Allison Schiff, a journalist and managing editor at AdExchanger has spent much of her career reporting on marketing technologies – and mobile ad privacy is a big part of that story. She joined Remerge's Apptivate podcast to discuss the latest news on Apple's ATT framework and Google's Privacy Sandbox. Check it out to find out what advertisers can do now to prepare:
Article: Can app marketers succeed in a privacy-first future?
Video: Remerge and Scopely on ATT and the Privacy Sandbox
Remerge CEO, Pan Katsukis, and Scopely’s VP of User Acquisition (UA), Yoni Ellert, shared the stage at the App Promotion Summit in San Francisco to discuss the effects of the latest privacy measures on programmatic app advertising and what they mean for mobile marketers running UA and retargeting campaigns.
Interview: The latest updates on Google's Privacy Sandbox
Interview: How retargeting on Android is changing
We spoke to Güven Soydan, Remerge's VP of Product to find out how Google's Privacy Sandbox will work, how it will affect advertisers and what his team are doing to roll out this new global initiative.
Podcast: Remerge, AppsFlyer and Google on the Privacy Sandbox
In this episode of the Apptivate podcast, Remerge CEO Pan Katsukis sits down with Amit Varia from Google and Niv Klein from AppsFlyer, to discuss their collective efforts in building and testing Google's Privacy Sandbox – an advertising framework designed to protect user privacy while still provide value to advertisers.
Press release: AppsFlyer launches Privacy Sandbox on Android
Remerge has been working with Google and the MMP AppsFlyer on testing and launching tools for Google's Privacy Sandbox – such as the Protected Audience API. This press release from AppsFlyer shares insights and updates on the project.
Panel discussion: How Lyft is preparing for the privacy-first future
Interview: Why privacy regulations affect mobile advertising
Remerge CEO Pan Katsukis talks to The Drum magazine about the global shift toward mobile advertising privacy. He discusses why the latest regulations came to be and his vision for the future of app marketing.
Podcast: What you need to know about SKAN 4.0 & FLEDGE
Eran Friedman, Co-Founder and CTO of the MMP Singular, joins Remerge's Apptivate podcast to talk about what the initial postbacks from SKAdNetwork 4.0 mean for mobile marketers. He discusses how to leverage these new features, how to transition to SKAN 4.0 and how to prepare for the rollout of Google’s Privacy Sandbox.
Interview: Finding a privacy-safe mobile advertising partner
In this article on The Drum magazine, we speak to Christian Eustermann, (General Counsel at Remerge), to find out what app businesses should look for in a mobile advertising partner and why privacy matters in the increasingly regulated world of data.
Article: Goodgames Studios on adapting to ATT and SKAN 4.0
Article: Initial takeaways from the new era of mobile privacy
It's been nearly a year since Apple rolled out their ATT framework. This article summarizes early-stage learnings from our 'State of App Retargeting' report. Read the the article and sign up now to get the full study for free.
Article: Remerge, InMobi and Smaato discuss post-ATT growing pains
Podcast: The state of retargeting after the ATT rollout
For the 100th episode of our Apptivate podcast, Remerge CEO Pan Katsukis jumps in to discuss Apple’s ATT framework and what their iOS privacy changes mean for in-app retargeting. He also shares his predictions for the future of privacy-centric mobile advertising and what he is most looking forward to.
Article: Post IDFA insights for North America, APAC and EMEA
Four months on since the launch of ATT, the volume of no-ID traffic (34 per cent) continues to catch up with the levels of ID-enabled traffic (66 per cent). In this article on Mobile marketing Magazine, we take a look at how advertisers are changing their strategies in light of the latest stats on ATT adoption.
Article: How gaming apps are handling the roll out of ATT
Early indications suggest that ad clicks and re-engagements since ATT have only increased for gaming apps who are running in-app ad campaigns. Dive in for more details.
Article: How can marketers assess their efforts after iOS 14.5?
Report: Assessing the first months since the launch of ATT
To monitor the rate at which iOS app users opt into cross-app tracking, we built this 'ID or no ID dashboard'. Combining these insights and the opinions of industry-leading experts, we created this report to help advertisers navigate the new age of mobile ad privacy.
Interview: Mobile privacy insights from a legal expert
Article: What advertisers need in a DSP partner for the no-ID world
Privacy laws are dramatically changing how mobile advertising works, but that doesn't mean everyone in the industry is keeping up. In this article, we discuss what advertisers should look for in a DSP partner to help them navigate the privacy-first era.
Presentation: Adapting mobile creatives for ID-less audiences
Remerge's Creative Director, Andreas Stahl, gives a presentation at the 2021 App Promotion Summit about creative best practices for mobile, and how advertisers can adapt their creative strategy post-ATT. Patrick Eichmann, General Manager (Americas), also chips in with thoughts on contextual targeting and incrementality.
Article: First impressions following the recent launch of ATT
Remerge CEO Pan Katsukis give his take on the impact of ATT so far and his expectations for the future. He also discusses the opportunities that come with cheaper, no-ID traffic.
Article: How advertisers in Asia are adapting to ID-less advertising
Article: How UA and data handling will work after iOS 14.5
How should DSPs and mobile advertising partners process your user's data to comply with new privacy standards? What does this mean for user acquisition campaigns? This article breaks down the latest developments in the privacy space.
Article: Remerge’s strategy for the post-IDFA world
Article: Remerge is now offering privacy-safe UA services
We're excited to announce that Remerge is expanding its services to include user acquisition. In this article we discuss our new and scalable solutions for the age of heightened data protection.
Dashboard: Remerge launches dashboard for ID and no-ID traffic
Complete with regional data, interactive maps and other visualization features, our new dashboard helps you to monitor bid requests, CPMs, iOS version usage and SKAdNetwork-enabled traffic. Check out the article and gain deeper insights from the dashboard to help distribute your ad budgets more effectively.
Interview: Mobile advertising is going privacy-first
In this interview by onlinemarketing.de, Remerge CEO Pan Katsukis discusses the implications of Apple's App Tracking Transparency framework, what it means for advertisers and how it will impact both attribution and measurement. He also shares his vision for the future of ID-less advertising on mobile – and solutions for navigating it.
